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Customer Journey-Based Segregation
Awareness Stage (Top of the Funnel)
- Impressions
- Reach
- Ad Frequency
- Social Media Followers Growth
- Social Media Shares
- Social Media Comments
- Social Media Likes
- Video Views
- Video Completion Rate
- Brand Mentions
- Share of Voice (SOV)
- Organic Traffic
- Paid Traffic
- Referral Traffic
- Direct Traffic
- Keyword Rankings
- Search Impression Share
- SERP Position
Consideration Stage (Middle of the Funnel)
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Quality Score (Google Ads)
- Ad Relevance Score (Meta Ads)
- Landing Page Views
- Sessions
- Pages Per Session
- Average Session Duration
- Goal Completions (Google Analytics)
- Form Completion Rate
- Blog Traffic
- Blog Engagement Rate
- Funnel Conversion Rate
- Webinar Registration Rate
- Webinar Attendance Rate
Decision Stage (Bottom of the Funnel)
- Conversion Rate (CVR)
- Cost Per Acquisition (CPA)
- Revenue Per User (RPU)
- Revenue Per Click (RPC)
- Average Order Value (AOV)
- Number of Transactions
- Cost Per Lead (CPL)
- Sales Qualified Leads (SQLs)
- Marketing Qualified Leads (MQLs)
- Customer Acquisition Cost (CAC)
- Trial Conversion Rate
- Affiliate Conversion Rate
Retention & Advocacy Stage
- Customer Lifetime Value (CLV)
- Churn Rate
- Retention Rate
- Net Revenue Retention (NRR)
- Gross Revenue Retention (GRR)
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Customer Satisfaction Score (CSAT)
- Net Promoter Score (NPS)
- UGC (User-Generated Content) Engagement Rate
- Loyalty Program Engagement
- Brand Sentiment
- Customer Advocacy Score
Job-Based Segregation
SEO & Content Marketing
- Keyword Rankings
- Organic Traffic
- Backlinks
- Domain Authority (DA)
- Time on Page
- Bounce Rate
- Exit Rate
- Content Shares
- Scroll Depth
- Heatmap Engagement
- Blog Traffic
- Blog Engagement Rate
Social Media Marketing
- Social Media Reach
- Social Media Impressions
- Social Media Engagement Rate
- Social Media Followers Growth
- Social Media Shares, Likes, Comments
- Video Views
- Video Completion Rate
- Influencer Reach
- Influencer Engagement Rate
- Influencer ROI
Paid Advertising (PPC)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Cost Per Thousand Impressions (CPM)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Search Impression Share
- Ad Impressions
- Ad Frequency
- Quality Score (Google Ads)
- Ad Relevance Score (Meta Ads)
Email Marketing
- Email Open Rate
- Email Click-Through Rate
- Email Unsubscribe Rate
- Subscriber Growth Rate
E-commerce & Sales
- Revenue Per User (RPU)
- Revenue Per Click (RPC)
- Average Order Value (AOV)
- Cart Abandonment Rate
- Lifetime Customer Revenue
- Number of Transactions
- Time to Purchase
Analytics & Data-Driven Marketing
- Conversion Rate (CVR)
- Funnel Conversion Rate
- Sessions
- Pages Per Session
- Geographic Performance
- Demographic Performance
- App Downloads
- App Retention Rate
- Daily Active Users (DAU)
- Monthly Active Users (MAU)
- AB Test Performance
Key Algorithms and Models
- RFM Analysis (Recency, Frequency, Monetary Value):
Helps segment customers based on how recently they purchased, how often they purchase, and how much they spend. - CLV (Customer Lifetime Value):
A model to predict the total revenue a customer will generate over their lifetime. - CAC (Customer Acquisition Cost):
Measures the cost of acquiring a single customer. - Net Promoter Score (NPS):
Measures customer loyalty by asking how likely they are to recommend your brand. - AARRR (Pirate Metrics):
Framework for measuring Acquisition, Activation, Retention, Referral, and Revenue. - Churn Rate Calculation:
Identifies how many customers stop doing business with you in a given time period. - Lead Scoring Models:
Assigns values to leads based on their likelihood to convert. - Attribution Models (First Click, Last Click, Multi-Touch):
Assigns credit for conversions to different touchpoints in the customer journey. - Predictive Analytics:
Uses machine learning to forecast future customer behavior, such as likelihood to churn or convert. - Sentiment Analysis:
Uses AI to evaluate customer feedback and reviews to determine brand sentiment.