Who this is for
This is for you if:
- You’ve sat through three AI consultant pitches this year and none of them explained what would actually change in your operation on Monday.
- Your marketing team is spending hours on tasks (research, brief writing, ad variations, monthly reports) that could be cut in half with the right setup.
- You want AI implemented into what you already do, not a new “AI strategy” bolted on the side.
- You’ve seen ChatGPT demos and want to know what the actual, non-obvious use cases are for your specific marketing team.
- You lead marketing at a company that’s under pressure to “do something with AI” and you want to lead with substance, not slides.
This is not for buyers looking for AI-generated content at scale, prompt libraries as a product, or a “10x your marketing with AI” pitch.
What you get
Concrete implementations tied to your existing operation. Fixed-scope engagements, no monthly retainer unless you specifically want ongoing support.
- Marketing ops AI audit: I map your current workflows (content, campaign management, reporting, tracking) and identify the specific tasks where AI actually saves time or improves quality. You get a prioritized implementation list, not a maturity model.
- Workflow implementation: Content briefing systems, ad copy variation workflows, monthly reporting automation, keyword research pipelines. Built inside your existing tools, not a new stack you have to maintain.
- LLM setup for your team: Which models to use for which tasks, how to prompt for consistent output, how to build institutional knowledge that survives staff turnover.
- Team training: Your marketing team learns to use AI as a leverage tool, not a novelty. Live workshops with your actual work, not generic prompt tutorials.
- Guardrails and quality control: Where AI fails, how to catch it, when not to use it. Most implementations fail because there’s no review layer. I build one.
How I work
Free walkthrough (30 min)
You show me your marketing operation and the friction points. I tell you honestly which parts AI can help with and which parts it can’t.
Ops audit and implementation plan
I map your workflows, identify the AI insertion points, and give you a prioritized list ranked by impact and effort.
Implementation
I build the actual workflows with your team. Not slides. Real, working setups your team uses the next day.
Handover and team training
Your team learns to run and adapt what I built. You do not depend on me forever.
Fixed-scope engagements. Clear deliverables. No monthly “AI consulting” retainer.
How I know this works
On 9 August 2026 I am running Intelligence at Scale, a workshop for senior decision-makers on practical AI for marketing operations. The content isn’t slides about GPT. It is live implementation walkthroughs of the same setups I run for clients.
The workshop material came from actual operator work, not repackaged AI content. If you want to see how I teach it before you hire me, workshop materials available on request.
What I do not do
Honest framing so we don’t waste each other’s time:
- I don’t sell AI-generated content by the volume. Volume without editorial control is spam.
- I don’t sell “custom GPTs” as a product. You can build one in an afternoon, and most of them aren’t useful past week two.
- I don’t sell prompt libraries as a service. Static prompts date fast.
- I don’t pitch AI as a headcount replacement. It’s a leverage tool. Your team stays.
FAQ
How is this different from hiring an AI marketing consultant in Dubai?
Most AI marketing consultants are AI-first, marketing-second. I’m the reverse. I’ve been running marketing operations since 2011 and use AI where it actually helps. The framing matters because it changes what you get: implementations tied to real marketing outcomes, not AI experiments looking for a use case.
Which AI models do you use?
Depends on the task. Claude for long-form content and analysis. GPT for structured tasks and integrations. Gemini for research. I pick per workflow, not by loyalty. If a model gets replaced by something better next quarter, I switch.
Do you build custom AI tools?
Only when off-the-shelf tools don’t fit. Most marketing teams need better workflows in existing tools (Claude, ChatGPT, Notion, Google Sheets, Zapier), not custom software. Custom builds are expensive to maintain and often unnecessary.
Do you replace my content team with AI?
No. AI-generated content without human editorial control is low-quality. I build systems that make your existing team faster and more consistent, not systems that replace them.
What about data privacy and confidentiality?
Every workflow I build accounts for data classification. What can go into a public model, what needs to stay in a private instance, what should never touch AI at all. UAE PDPL considerations built in.
Can you train my team without a full implementation?
Yes. Team training is available as a standalone engagement. Half-day or full-day sessions using your actual workflows, not generic prompt tutorials.