Who this is for
This is for you if:
- You run paid media across more than one platform and need one person who can read the full picture, not a channel specialist for each login.
- You have been sold “media buying” that was really account babysitting: budget spent, reports sent, no structural decisions.
- You need a media buyer in Dubai who can build or rebuild campaigns on Meta, Google, TikTok, and Snapchat without a briefing circus.
- You want programmatic advertising in Dubai only when it earns its place, not because it looks modern on a pitch deck.
- You manage serious annual spend and want senior execution, not a rotating media team.
This is not for brands looking for the cheapest CPM quote or a full-service agency that wraps buying inside layers of account management.
What you get
Hands-on buying. Fixed-scope engagements. Clear deliverables.
- Account and structure audit: Campaign architecture, audience logic, bidding, placements, and wasted spend ranked by impact across the platforms you run.
- Multi-platform buying: Meta, Google, TikTok, Snapchat, and programmatic when reach or cost justifies it. One operator, one plan.
- Pacing and budget control: Daily and weekly pacing against goals, with clear rules for when to cut, shift, or scale.
- Creative testing system: Brief structure, test matrix, and kill criteria so creative work feeds buying decisions instead of sitting in a folder.
- Tracking that matches spend: Pixel, CAPI, conversion actions, and reporting tied to the outcomes you actually care about.
How I work
Free walkthrough (30 min)
You show me the accounts, platforms, and goals. I tell you honestly if I can help.
Audit and buying plan
Structure, waste, platform mix, and a prioritized fix list.
Execution
I buy and optimize in the accounts. Weekly decisions, not monthly slide decks.
Handover or continuation
Documented setup for your team, or ongoing buying on defined deliverables.
You work with me directly. Not a buying pod. Not a junior media buyer after the pitch.
Recent result: Mwasalat Holdings Group
Media buying across Meta and Google for a UAE holding group with active spend across business units. Direct buying and structural fixes. Not a creative rebrand sold as media work.
Media buying is not performance marketing
Performance marketing is the wider operating system: tracking, funnel, creative system, and channel mix. Media buying is the act of placing and managing spend inside platforms.
If you need the full operating system, that is the performance marketing engagement. If you need senior hands on the buys across Meta, Google, TikTok, Snapchat, and programmatic, that is this page.
FAQ
How is this different from a media buying agency in Dubai?
Agencies often pitch senior, then assign a junior buyer. Here you work with me on the accounts. One person accountable for structure, pacing, and results.
Which platforms do you buy on?
Meta, Google, TikTok, Snapchat, and programmatic when it fits the goal. I do not force a platform to look complete on a slide.
Do you only buy, or do you also plan?
Both. Buying without a plan wastes budget. Planning without buying ownership is advice. I do the plan and the buys.
What spend level makes sense?
Typically AED 30,000 per month and above across the platforms you buy. Below that, senior attention costs more than it saves.
Can you take over from our current agency?
Yes. Most engagements start with an audit of the current setup, then a rebuild or controlled handover so spend does not fall off a cliff.
Do you offer monthly retainers?
Not by default. Engagements are fixed-scope and fixed-price. Ongoing buying is scoped on specific deliverables if you want it after the first phase.