Understanding the difference between Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) is crucial. CPL is simple: total spend / total leads. CAC considers leads ‘burned’ to acquire one customer. #CAC #CPL #Marketing #Sales #Business
Understanding the difference between Customer Acquisition Cost (CAC) and Cost Per Lead (CPL) is crucial. CPL is simple: total spend / total leads. CAC considers leads ‘burned’ to acquire one customer. #CAC #CPL #Marketing #Sales #Business