Performance Marketing Leader & Consultant — Dubai

Performance marketing leader based in Dubai with experience since 2011 — building paid media systems, CRM automation, and growth engines for enterprise brands and growing businesses across UAE and MENA.

Since 2011 Performance Marketing CRM & Lifecycle
Mahmoud Mizar — Performance Marketing Consultant Dubai

Professional Summary

Mahmoud Mizar leads performance marketing, paid media, eCommerce, and CRM lifecycle programmes across the UAE, Saudi Arabia, and Egypt — with measurable outcomes, not agency layers.

Core Expertise

  • Performance marketing & paid media leadership
  • Meta Ads, Google Ads, and multi-platform scaling
  • CRM & lifecycle automation (MoEngage, WhatsApp, SMS)
  • CRO, analytics, and eCommerce growth (Shopify, Salla, Zid)

Key Achievements

  • 950% ROAS for a UAE holding group — $500K annual paid media budget — the exact system
  • 45% CPL reduction on $100K+ monthly ad spend
  • Lead-to-booking conversion improved from 6.5% to 29% (Mwasalat Holdings Group)
  • 4M+ USD in revenue for a single UAE client through paid media and CRO
  • 22% boost in repeat customer rate within 6 months via MoEngage lifecycle journeys

Professional Experience

Marketing Lead

Current UAE Automotive Brand

Dubai, UAE · Dec 2024 – Present

45% CPL reduction on $100K+ monthly budgets; 38% increase in completed digital bookings; MoEngage CRM journeys across WhatsApp, SMS, push, and email; 19% YoY revenue growth.

Marketing Department Head

Mwasalat Holdings Group

UAE, KSA & Egypt · 2022 – 2024

950% ROAS; $500K annual budget; lead-to-booking conversion from 6.5% to 29%; 35% YoY surge in bookings; KSA and Egypt market expansion with localised funnels.

E-Merchandiser & eCommerce Executive

HP (Hewlett-Packard)

Dubai, UAE · 2021 – 2022

60% YoY organic traffic increase for regional eCommerce; 15% CAC reduction through optimised analytics frameworks.

Education & Certifications

MBA, Marketing Management (In Progress)

International Business Academy of Switzerland · 2024 – Present

Cinema & Television Diploma

French University of Egypt · 2016 – 2018

BSc, Poultry Science

Faculty of Agriculture · 2007 – 2011

Marketing Certifications

Google Ads Search Google Ads Video Google Analytics Meta Ads (Advanced) SEO & Content Strategy

Technical & Interpersonal Skills

Core Technical Skills

Performance Marketing CRM & Lifecycle MoEngage CRO & Landing Pages Marketing Analytics Content Strategy

Tools & Platforms

Meta Ads Manager Google Ads MoEngage Gupshup GA4 / Looker GTM Shopify / Salla / Zid

Languages

Arabic – Native English – Fluent (Business)

Podcast & Public Speaking

Host of Life is Good (الحياة حلوة) — marketing, entrepreneurship, and digital case studies for Arabic and English audiences.

Spotify Apple Podcasts

Available for keynotes, webinars, workshops, and private sessions across the UAE.

Ready to Work Together?

Download my CV or book a discovery call to discuss performance marketing, CRM automation, or a 90-day accelerator engagement.

Download Full CV (PDF) Get In Touch Work With Me

Further reading: Business growth strategies Middle East → Small business growth strategies → Work and personal growth challenges →

Many UAE teams prefer a senior independent operator over a full agency retain — here is why an independent digital marketing consultant in the UAE is often the better fit.

See the full results: Mwasalat Holdings — UAE Performance Marketing Case Study.